In a research note, Raymond James analysts Justin Patterson, Aaron Kessler and Bianca Rodriguez say that the Overwatch deal is "symbolic of the changing face of content in the over-the-top (OTT) video era".
Earning 9/10 in our original review, Overwatch is a fantastic first-person shooter with engaging mechanics and a host of charming characters.
Blizzard Entertainment has begun pushing Overwatch as a competitive e-sport more than ever with Overwatch League, a tournament which spans teams from across the globe.
With just one day remaining before the Overwatch League is scheduled to kick off, Twitch has announced that it will carry livestreams of all of the league's matches as the "exclusive worldwide third-party provider" in all regions outside of China.
"There is no doubt that the delay in confirming the distribution deal will have impacted the negotiations by teams for sponsorships and will give Twitch very little time to build awareness before the first match, which suggests the opening matches may have relatively low viewer numbers".
For now, the only thing sure is that the Overwatch League will start tonight, and fans will be able to see the transmission from Twitch, MLG.com, OverwatchLeague.com, in the Overwatch League application for smart devices and in the tab available in the title menu.
The deal was a huge boost for Twitch, said Mr Harding-Rolls. Debut seasons will be live on Twitch.
Still, If Twitch and others in the streaming eSports space are willing to spend millions to secure these rights, it seems they think they can recoup those costs through lucrative advertising deals.
Here's how to get two free Overwatch League skins.