That problem was highlighted this month after YouTube star Logan Paul ran a video featuring what appeared to be a suicide victim. The video drew swift condemnation from other YouTubers and public figures, and Paul removed it after a few hours. "The channel violated our community guidelines, we acted accordingly, and we are looking at further consequences", the statement reads.
Paul's YouTube account will remain live, however, and will still be able to use the website's advertising systems to make money from his videos. Paul received a firestorm of criticism after uploading a video on December 31, 2017, that showed the body of a man who appeared to have recently committed suicide.
Numerous video bloggers and internet insiders believe that these actions were a little too late.
Paul now has three YouTube Red projects that are all on hold, Logan Paul Vs. and The Thinning - New World Order and he will be written off of Foursome.
This follows hot on the heels of YouTube restricting a video Nathan Zed about the subject and - lest we forget - never demonetised Logan's "suicide forest" or in fact restricting it in any way.
Meanwhile, the netizens also went after YouTube's alleged lack of action since it allowed the video to gather over six million views.
Representatives for Paul did not immediately return requests from Reuters for comment.
"We built Google Preferred to help our customers easily reach YouTube's most passionate audiences and we've seen strong traction in the previous year with a record number of brands", a spokeswoman for Alphabet Inc.'s Google wrote in an emailed statement. You're right to be.
Paul's YouTube channel has more than 15 million subscribers. "You deserve to know what's going on", the video-sharing site said.
YouTube has had to deal with a number of brand-safety issues over the past year, and the Paul punishment is the clearest step yet that the company is not afraid to take action to combat the problem, even against its most high-profile channels. On Tuesday it published an "open letter to our community" on Twitter, which stated: "Suicide is not a joke, nor should it be a driving force for views".