On Facebook's News Feed

Mark Zuckerberg

On Facebook's News Feed

Meanwhile, Facebook shares fell as much as 4% after the announcement.

Zuckerberg announced that Facebook intends to downplay posts by news publishers, but this doesn't change the fact he runs the most powerful media and advertising company in history (don't forget Facebook owns Instagram and WhatsApp too).

The company plans to change that, according to the social media mogul, citing research findings that using Facebook to connect with friends and family leads to improvement in a person's well-being.

About the new change, he writes, "You'll see less public content like posts from businesses, brands, and the media". Zuckerberg said in the post yesterday that he wanted to change the way Facebook ranks posts by putting more weight on social interactions and relationships. Instead of seeing a selection of posts curated by a Facebook programmer, users could select for themselves exactly what they want to see. Zuckerberg recognised that videos and other public content have "exploded' on the social media site in the past years".

Mr Zuckerberg said he expected people to spend less time on Facebook as a result of the changes - a frank admission from a business leader - but predicted it would boost the company in the long term.

"We believe these changes will be beneficial to Facebook in the medium and long term".

Andrew Bosworth, Facebook's vice-president for consumer hardware and in-charge for Augmented and Virtual Reality, neither confirmed or denied early speculations regarding their latest project, but posted a tweet saying that 2018 will be an exciting year for AR/VR. You can also get notifications from Facebook when we post something, and you can find instruction on how to do that here.

Other publishers like Bloomberg have chose to get ahead of the algorithm change and create community-driven Facebook groups around certain topics where they can promote their stories and drive traffic back to their sites, according to Digiday. It was a tool to communicate and engage with the people you cared about.

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.

At least one study has shown that Facebook users are influenced by their friends and family members' actions and reactions on the site. But the possible criteria that Facebook is now considering to determine which publisher is credible - such as "public polling about news outlets" and "whether readers are willing to pay for news from particular publishers" - is vague and could be problematic to enforce.

Facebook's shift toward promoting conversation plays to the HuffPost's existing focus, Lau said, adding that the media outlet has always tried to foster discussion among its readers. But business was good.

Facebook's popularity and user growth have skyrocketed since its founding in 2004, when it was a sort of online scrapbook and bulletin board for college students. Those include personal posts from friends or family, and especially those looking for a suggestion or sparking a conversation.

Currently, News Feed has been created to share a mix of "public" content from brands along with posts by friends and family. That score determines where it places the post in your News Feed, and how far down you have to scroll to see it. We've seen people interact way more around live videos than regular ones. Downplaying those posts from brands and businesses may put revenue at risk, said James Cakmak, an analyst at Monness Crespi Hardt & Co. "But those opportunities to get in front of users will be that much more impactful if it's more selective".

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