Apple is reportedly preparing to release a cheaper MacBook (AAPL)

Apple may release a cheaper Mac Book Air

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Apple is likely to release a new MacBook Air "with a lower price tag" during the second quarter of 2018, meaning we should see it sooner rather than later, Apple analyst Ming-Chi Kuo of KGI Securities was quoted as saying by 9to5mac on Saturday. He also adds that the lower price could help boost Apple's laptop sales.

Over the last few years, the MacBook Air has become the forgotten member of the Apple laptop lineup. Kuo says that Apple will be introducing cheaper models of the PC later on this year. The latest upgrade to the 13-inch version has been a bump to the based processor choice last June, but it's nevertheless a Broad well chip from the period 2014-15.

9to5Mac pointed out that Kuo's analyst note follows a report by Digitimes in January which claimed that a new MacBook Air was in development.

It isn't clear whether the rumoured new MacBook Air will feature a major redesign, or will look similar to existing models but with upgraded internal hardware.




A manufacturer of mobile displays and touch panels is reportedly expecting to get more orders for LCD modules from Apple.

There were few updates in MacBook Air announced during Worldwide Developers Conference previous year. This is because it would have been more suitable to describe the 2016 MacBook Pro models as quicker MacBook Air laptops instead of thinner MacBook Pro laptops. The device was equipped with RAM of 8GB and slightly faster processors.

The 13-inch MacBook Air, a popular choice for college students, is now sold starting at $999 (roughly Rs. 65,000) for 128GB of PCIe-based storage, a 1.8GHz dual-core i5 processor, and 8GB of LPDDR3 RAM.

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