People are silhouetted as they pose with laptops in front of a screen projected with a Google logo.
Google said that previous year it took down over 3.2 billion ads that violated its advertising policies, removed 320,000 publishers from its ad network for violating its publisher policies, and blacklisted almost 90,000 websites and 700,000 mobile apps.
There has been an increase in bad ads/sites removed in 2017 compared to 2016. That's more than 100 bad ads per second! The company removed 320,000 publishers from its ad network for violating publisher policies, and blacklisted almost 90,000 websites and 700,000 mobile apps. Last year, we removed 2 million pages for policy violations each month.
Of the 1.7 billion ads, 79 million were attempting to send people to malware-laden sites - Google removed 400,000 of these unsafe sites past year. Essentially this means that you can't serve ads if you're pretending to be a legitimate news website based in London when you're actually a content scammer in a different city. Once a user clicks, they're directed to site that's trying to sell something like a weight-loss product, not a news story.
An example of this is their Adsense policy introduced in late 2016 to take action on ads on misrepresentative content. Google have had long-standing policies prohibiting AdSense publishers from running ads on sites with dishonest content. In addition, Google banished 320,000 online publishers for violations like showing Google-supplied ads alongside inappropriate or controversial content, he said. Google is also accelerating a push against misleading content.
It also added 28 new advertiser policies and 20 new publisher policies to combat new threats and including policies against discrimination and intolerance beyond current hate speech protections.
Stansfield said in 2018, Google will be adding several new policies that will address adverts in unregulated, overly complex, or speculative financial products like binary options, cryptocurrency, foreign exchange markets and contracts for difference (or CFDs), adding: "we have already updated our gambling policies to address new methods of gambling with items that have real-world value, such as skins gambling". Like this way, Google team has chose to block the cryptocurrency ads from June.