Apple warned its employees that leaking details about the latest iPhone could land them in jail.
In many cases, leakers don't set out to leak.
"We want the chance to tell our customers why the product is great, and not have that done poorly by someone else", Greg Joswiak, an Apple product marketing executive, said in the memo.
According to a report by Bloomberg, the memo was in reference to the 9to5Mac as well as the iOS 11 GM leaks which were seen a year ago and revealed the iPhone X name along with its features, Animoji, followed by the cellular Apple Watch Series 3 leak which happened ahead of Apple's event.
To help stop leaks, Apple is urging its employees to be wary of reporters and media outlets who may try to befriend them in exchange for inside information.
The anonymous source who leaked the email to Metro told the publication: "It's clear that streaming is the future". Mark Zuckerberg fired back with the statement that Cook's comments were "glib", and reminded parties that Facebook doesn't charge for their services while Apple makes a point of charging as much as they can for every device. In 2017, Apple caught 29 leakers.
Every Apple launch is covered by the select press invited to such events like it's a holy event, and with a blinkered positivity from many about what are often deeply flawed products. These programs have almost eliminated the theft of prototypes and products from factories, caught leakers and prevented many others from leaking in the first place.
"Leakers do not simply lose their jobs at Apple", the memo states.
The doomsday clock for the iTunes Store has ticked one stage closer to its inevitable end as Apple plans to close paid iTunes music downloads next year. "The potential criminal consequences of leaking are real", says Tom Moyer of Global Security, "and that can become part of your personal and professional identity forever".
They threw all kinds of claims against me, I had a good lawyer that completely understood the problem, did good research, and read the law correctly. Leaks can also impact sales of current devices, as consumers hold off on buying as they know something better is soon to arrive.