Billionaire CEO behind Bratz makes his bid for Toys 'R' US

From back Toys “R” Us MGA Entertainment founder Issac Larian. (Credit imgflip Getty Images Mike Mozart

From back Toys “R” Us MGA Entertainment founder Issac Larian. (Credit imgflip Getty Images Mike Mozart

Stuart Biggs, branch manager at Workforce Staffing, said: "We had worked with Toys R Us for four years, filling their vacancies with skilled people in a range of roles at their massive Coventry distribution site, so we knew exactly the sort of talent and experience that the workers had and how they would be ideal for some of our other clients".

(MGAE), one of the world's leading privately held toy and entertainment companies and creator of family favorite brands including Little Tikes® and L.O.L. Surprise!™, put in a formal bid of $675 million to buy both the U.S stores as well as $215 million to buy the Toys" R " Us stores in Canada. Going out of business sales began at all US stores on March 22.

Larian is chief of MGA Entertainment and put up $100 million in that original GoFundMe to try and save the company.

Though offers over $1 billion have been received for the bankrupt retailer's Asian business, it's unknown whether other parties are interested in its North American assets. If they do, the real work will begin.




A lawyer for Toys R Us told a bankruptcy court in the USA last week it had received multiple bids of over $US1 billion ($1.29 billion) for the Asian business. Commenting on his plans he said, "Imagine a mini-Disneyland in each neighborhood".

Thousands of staff across the United Kingdom are being made redundant following the collapse of the 70-year-old U.S. retailer. "The industry will truly suffer".

Toys R Us has a six-day period to accept or decline the offer, Larian told NorthJersey.com in an interview.

Larian's bid may be viewed as tenuous for the viability of the retailer as MGA is considered a competitor to numerous other toy makers whose products would be stocked on the shelves. The consummate entrepreneur, Larian won the Ernst & Young Entrepreneur of the Year award in 2007. Larian says he would not be involved in the rehabilitated Toys "R" Us' operations. "I want to preserve that innocent experience for future generations".

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