Facebook Facial Recognition Class-Action Lawsuit Could Cost Them 'Billions'

How Spanish parties exploit Facebook to capture your vote

Facebook Facial Recognition Class-Action Lawsuit Could Cost Them 'Billions'

This law protects people over information such as fingerprints, retina scans, and facial recognition. The lawsuit was originally filed back in 2015 by users in IL, accusing the social network of violating a law in the state that prohibits the collection of biometric info.

The decision comes at a time when Facebook is embroiled in a scandal after reports that British data firm Cambridge Analytica had improperly gathered detailed Facebook information on 87 million users, up from a previous estimate of more than 50 million.

Carolina Milanesi, the author of the study, found that when asked on how Facebook can regain user trust, rather than getting more tools and settings, a lot of the users are asking for the company's transparency.

The lawsuit was originally filed in mid-2015 but has been repeatedly kicked down the road with Facebook attempting to have the case dismissed. But despite Facebook's success in getting the case moved from IL to San Francisco, the judge ruled that "plaintiffs' claims are sufficiently cohesive to allow for a fair and efficient resolution on a class basis". A company spokesperson said it is "reviewing the ruling", adding that "we continue to believe the case has no merit and will defend ourselves vigorously". The Electronic Privacy Information Center has called on the FTC to investigate Facebook's facial recognition practices since 2011. The complaint was filed by Frederick William Gullen of IL.

The class of people in question is Facebook users "in IL for whom Facebook created and stored a face template after June 7, 2011", according to the court order.

Facebook is actively collecting, storing, and using - without providing notice, obtaining informed written consent or publishing data retention policies - the biometrics of its users and unwitting non-users ...

Facebook might think it's facing enough problems right now, but the company's about to run into another privacy-related headache.

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