Airtel's 'new move' to take on rivals

BSNL's Rs 118 prepaid plan is no match for Reliance Jio's 98 bundle

Airtel Introduces 'Unlimited Data' In Prepaid Recharge Packs Starting At Rs 199

Dubbed as Rs 118 plan, it comes with a validity of 28 days.

Rs 429 plan of BSNL gives unlimited Local, STD and roaming Calls. The plan comes with validity of one month. The plan comes with the validity of 28 days and the users have the daily FUP limit of 2GB. And now to keep in the running with Reliance Jio telecom offerings, it has launched a new Rs. 118 recharge plan that offers unlimited voice calls jammed with data incentives. Airtel users who take the Rs 219 recharge pack can set an available song as the caller tune via Wynk Music without any cost, in addition to requesting Hello Tune via song codes.

Until now, Reliance Jio was also offering the 128 kbps of speed and the company recently reduced its speed from 128Kbps to 64Kbps for its prepaid subscribers exceeding the unlimited data limits.

Other telecom companies like Airtel and Idea Cellular are also offering some similar plans of Rs 99 and Rs 109. BSNL is also offering 128Kbps of data speed. The "unlimited" calls are, however, limited to 250 minutes per day and 1,000 minutes per week. This prepaid recharge plan of Jio is valid for seven days. And of course, once the limits are exhausted, the customers will be charged at the standard rates (10 paise per minute). This prepaid pack offers "unlimited" calls, both local and STD, free calls on roaming along with a data of 1GB (4G/ 3G). Voice calls are unlimited and 300 SMS are offered.

Taking on BSNL and Reliance Jio, Bharti Airtel has now started offering a "truly unlimited" data experience on its prepaid packs starting at Rs. 199. It indeed makes sense for the operator as most of the prepaid subscribers on the unlimited packs aren't able to cross their daily data limits, while the subscribers using other packs often exceed the given quota and thus buy new top-ups to meet their usage. However, the new broadband plan benefits have only been launched in the Kerala circle for now.

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