University Rd.is not one where many cyclists ride.
"It's kind of hard to not talk, but really we want our silence to speak volumes", organizer Nikki Northrop Davidson said.
A police escorted bicycle ride is being held Wednesday evening in Jacksonville in honor of local rider Wayne Ezell.
On their minds were the hundreds that are killed or injured each year trying to share the roads with vehicles.
Helmets are required and lights are recommended.
The ride is open to everyone.
"The Ride of Silence is a way to memorialize those people who have been killed or injured while biking on public roads", Mike Miller, past president of the Sanibel Bicycle Club, said.
"All cyclists are welcome to join us - it's a slow-paced ride as we'll be riding between 12 and 15 kilometres per hour, so you don't have to be an expert cyclist to come along and enjoy the ride".
The Ride of Silence is an global ride that is now in its 15th year.
The rally started at 7 pm from Kangla Western Gate and raised awareness about road safety and rights of cyclists. But according to Shop Companies, one of the developers of the Sears site, it is the busiest area in Arkansas because of CHI St. Vincent, Park Plaza, and other retail and office buildings.
Participant Jake Mastera said he's been hit a couple times and feels it's important to take part in spreading the message.
The Ride of Silence is a free ride that asks cyclists to remain silent during the ride.