'YouTube Premium' Will Include the new 'YouTube Music' Service

YouTube Music

'YouTube Premium' Will Include the new 'YouTube Music' Service

It is now not clear when YouTube Music will launch in South Africa.

Rumors have circulated that Google Play Music - Google's original music offering and the mechanism for their 50,000 song music locker and music purchases - will be killed off by the end of this year in favor of the new service. On the app's homescreen, you scroll past shelves and shelves of recommending music and playlists - individualized selections of new releases, a My Mixtape personalized playlist, collections similar to an artist you've been listening to a lot lately, a selection called Throwback Jams - before you get to recommended music vidoes and professional clips of live performances.

In a blog-post earlier today, YouTube described the new music service saying that it "combines music listening with the magic of YouTube: making the world of music easier to explore and more personalized than ever". Just last week, YouTube Music redesigned its now playing interface and added a queue feature to control what plays next.

We also have no mention of family plan pricing anywhere yet, nor if any current YouTube Red subscribers will get grandfathered into the new "YouTube Premium" system under their current $10 price - or $8 if you've been a Google Play Music subscriber since its launch five years ago. In theory, that gives YouTube a unique position to recruit people to level-up to paying music subscribers. Aimed squarely at competing with Apple Music and Spotify, it'll cost $9.99 per month following a free trial period as is standard in the industry.




A reimagined mobile app and brand new desktop player that are designed for music. It's the replacement for YouTube Red, including ad-free, background and offline access to all YouTube content, including original shows, and a YouTube Music subscription included. YouTube Premium will be charged at $11.99 for all new members, the company said. There is a free version available, with advertisements, you can also opt a Premium version that costs ten dollars per month. Whether you want to listen, watch or discover, it's all here.

The Tuesday launch will cover the US, Australia, New Zealand, Mexico and South Korea only, with Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom to follow in the coming weeks.

For existing YouTube Red members, the current price will continue for YouTube Premium, it said.

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