First, there was the DirecTV satellite TV service, then AT&T introduced its streaming-only DirecTV Now packages. Now, parent company AT&T is adding cloud DVR as part of a major overhaul for the service.
According to Stephenson, subscriber acquisition costs will be one-fourth that of what it is witnessing right now with DirecTV satellite service. By default, you'll get two streams included, but you can get a third stream for $5 per month.
DirecTV Now's True Cloud DVR, which had been available in a limited beta trial, is now available to all subscribers and includes 20 hours of free recording available for up to 30 days. This summer the company plans to launch a commercial service for up to 100 hours to keep up to 90 days, for United States dollars 10 per month. Unlike many traditional pay TV operators, AT&T is at least trying to get out ahead of the curve by attempting to give frustrated users what they want: namely lower prices with more channel lineup flexibility.
DIRECTV NOW will be launching more DVR options later this summer including the ability to record up to 100 hours and keep the programs stored for up to 90 days for $10 per month. You can record an entire series or just one episode on nearly all of the channels on DIRECTV NOW.
But it remains to be seen if cord-cutters will go along with AT&T's strategy.
Available now Apple's iOS and tvOS platforms - and coming to Android, Fire TV and Roku to follow in coming weeks - this revision also looks to bring DirecTV Now closer to parity with its competitors on Cloud DVR.
Also, DirecTV Now users can access local TV channels in other cities when they're outside their home market. Sling TV, another live streamer, offers from one to three, depending upon your plan.
The new AT&T watch is expected to be lighter and will complement the video service for OTT DirecTV Now. The team has made it so that you can look for something to watch while you are watching your current stream. The new versions promise a new layout that puts your most-watched channels and shows "front and center".