IHOb: International House of Burgers

Scott Olson—Getty Images

Scott Olson—Getty Images

IHOP channeled Sesame Street on Monday as it ended speculation about its social media campaign about changing its name from IHOP to IHOb.

"IHOP changed their name to IHOB for BURGERS, Nobody asked for this", one user wrote.

Until Monday afternoon, when Burger King changed its Facebook profile photo to a logo that said "Pancake King".

Then again, there was plenty of skepticism to go around since the company's news release vaguely declares the name change is in effect "for the time being".

The company known for breakfast already had burgers on the menu, but is adding a line made of Black Angus ground beef. So naturally, we rounded up a few of our favorite Twitter reactions to the IHOB fiasco... It also tweeted, "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?"

(We all promptly fell in love.) In 1973, the company began using the acronym "IHOP", and for 50-ish years, the acronym and the restaurant lived in pancake harmony. "Find out what it could b on 6.11.18", IHOP/IHOb wrote in a tweet.




Until this morning, the most popular guesses of IHOb's "b" had been "breakfast" (per Observer's poll) and "bacon" (per IHOP's poll). On June 4, it announced they were flipping to "p" to a "b", but not what the "b" was going to stand for. Burgers, however, were not among the options.

All-day breakfast lovers, the mystery has been revealed.

"B- bankruptcy", one person wrote.

"The whole goal of this effort was to convince people that we were just as serious about our burgers as we are about our pancakes, ' Haley said".

Most are simply confused by the change.

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