Last week IHOP tweeted that it was changing its name to IHOb.
"Dear Internet, we abbreciate your batience", the company said on Monday.
IHOP started in Toluca Lake in 1958 as the International House of Pancakes.
The company said the secret would be revealed this morning.and it's official.
The change is actually to celebrate the restaurant's new line of burgers. What that chain didn't tell people was what the letter "b" would stand for.
Burger King, well, Pancake King's epic move came just hours after IHOB announced the debut of the brand's new Ultimate Steak burgers.
Cowboy BBQ with bacon, onion rings and barbecue sauce.
At least one observer, however, found the name change an impressive bit of marketing. The restaurant's bio says "Burgers so burgerin' good, we changed our name to IHOb". While many fans were totally on board with new burgers being added to the menu, a few others weren't so sure.