IHOP? IHOb? What's with the name change?

Today IHOP, which has been the International House of Pancakes for 60 years, has officially become IHOb, which stands for the International House of Burgers.

Last week IHOP tweeted that it was changing its name to IHOb.

After IHOP revealed the meaning behind its name change to IHOb on Monday, Wendy's went after the former pancake house on Twitter.

"Dear Internet, we abbreciate your batience", the company said on Monday.

IHOP started in Toluca Lake in 1958 as the International House of Pancakes.

Big Brunch: Hickory-smoked bacon, fried egg, potato, American cheese and a "delicious new signature burger sauce".

The company said the secret would be revealed this morning.and it's official.

The change is actually to celebrate the restaurant's new line of burgers. What that chain didn't tell people was what the letter "b" would stand for.

Burger King, well, Pancake King's epic move came just hours after IHOB announced the debut of the brand's new Ultimate Steak burgers.

Cowboy BBQ with bacon, onion rings and barbecue sauce.

At least one observer, however, found the name change an impressive bit of marketing. The restaurant's bio says "Burgers so burgerin' good, we changed our name to IHOb". While many fans were totally on board with new burgers being added to the menu, a few others weren't so sure.

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