A full slate of World Cup action gets underway on Friday, with Spain taking on Portugal as +105 chalk in a crucial Group B clash.
Rosannie Filato, a Montreal city councillor who is heading up the city's bid, said the estimated cost if the city is picked as a World Cup location is $69 million, but there are $220 million in potential economic benefits, she said.
The North American bid projected a revenue of $11 billion for Federation Internationale de Football Association, according to a New York Times report.
To do so would have invited ridicule when it needed to build or renovate the 14 stadiums it wants to use - a task FIFA's technical report said "cannot be overstated".
U.S. Soccer has spent the past decade-plus trying to return the World Cup to this country for the first time since 1994.
The U.S. may not be into football, but the rest of the world is.
The regional bid proved more appealing this time and the North Americans even collected 11 votes from Africa.
Roman Zobnin sent a header over soon afterwards - but Russian Federation saved the best until last as Cheryshev swerved a glorious effort into the top corner with his right foot in added time, and there was still time for to Golovin to bend in a magnificent free kick in the closing seconds. The United States is likely to have 10 cities selected to host games, while Mexico and Canada are expected to each have three.
"FIFA was clinically dead as an organization", Infantino said, reflecting on his election in 2016 before announcing plans to another four-year term in 2019.
A successful North American bid would likely also give the Canadian national team an automatic berth into the 2026 tournament.
But which cities and stadiums will host games at the tournament is still being determined. It's not clear how that would work with three countries as co-hosts.
The United States was defeated in the final round of voting to determine the 2022 World Cup host.