Federation Internationale de Football Association urges broadcasters to stop zooming in on ‘hot’ women

Croatia fans at the World Cup

World Cup: FIFA warns broadcasters about focusing on 'hot women'

Fifa is keen on cracking down on broadcasters cutting to the crowd and zooming in on young female fans at major tournaments, including the ongoing World Cup in Russian Federation in its efforts to curb sexism in football.

"FIFA will take action against things that are wrong - we've done it with individual broadcasters".

But, the federation's diversity boss, Federico Addiechi, said the organisation has told its broadcast service to stop zooming in on "hot women" in the stands.

After documenting more than 30 cases throughout the tournament, anti-discrimination group Fare Network have said that sexism has been the biggest problem at Russian Federation 2018.

ESPN reports that the policy is a result of sexism and harassment being a bigger problem than racism.

He also said there have been several cases of women reporters being grabbed or kissed while on air.

He said the organization will look into reducing cutaways to female fans.

England football fans chanting "no surrender" during the singing of the national anthem ahead of their team's World Cup semi-final is being investigated by FIFA.

"The analyses of all doping tests conducted before and during the competition have yielded negative results", Federation Internationale de Football Association said in a statement on Thursday. All were young women.

If you go to Google and type in the words "World Cup" and "women fans" what comes up is images of handsome women dressed in their nations colours and usually wearing short shorts or crop tops.

During the tournament photographic agency Getty Images published a photo gallery of "the hottest fans at the World Cup".

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