Everything to know about Ikea's first store in India

Want a discount on an IKEA couch? Take a trip to India.

[AD EXCLUSIVE] First look at the IKEA store in Hyderabad

Located in the heart of HITEC City, the information technology hub, and close to the posh localities, the store appears to be created to target upper middle-class and the rich.

Those rules have been relaxed, and Ikea is planning stores in Mumbai, Bangalore and a suburb of New Delhi in the coming years. It sells a wide range of home furnishing products.

Alongside standard Ikea furniture, "locally relevant products" such as masala boxes, Indian frying pans, rice cake makers and mattresses with a coconut-fibre centre, will be on offer.

It also has brought its global classics like the BILLY bookcase, KLIPPAN sofa, LACK table and POäNG armchair among others. "One is the Swedish Unique range and one is the local range", food manager Henrik Österström told AFP.

IKEA has been sourcing from India for its global stores for more than 30 years. "The regular furniture consumer will stay with the more solid wood available in the Indian market".

Ikea's first Indian outlet opened on Thursday in Hyderabad and the occasion was graced by Gorkha rifles band of the Indian army as they sung the patriotic song "Saare Jahan se Achcha, Hindustan Humara". Indians are habituated to buying fully assembled and done up furniture - something Ikea is not known for.

While IKEA informed that it will provide delivery and assembly service to its customers who are not familiar with the DIY (do it yourself) concept.

Like IKEA, Danube Home of United Arab Emirates (UAE) is also opening its first store in Hyderabad. IKEA will contribute in the training of carpenters on UrbanClap's platform, skilling them to become professional IKEA assemblers.

To try and ensure it recoups its $1.5-billion investment, the Swedish company has tweaked its offerings to suit Indian tastes, starting with the restaurant, where "Smaklig Måltid - "Enjoy your Meal" in Swedish" is written on the wall. The café will offer coffee, bakes, frozen yogurt and many more for purchase. Indians' beloved biryani dish will sell for 99 rupees ($1.44). The food will also be at affordable prices. The beef and pork in the famous Swedish meatballs have been replaced with chicken and now shares space with biryanis, dal makhani and samosas, a plate of which is affordably priced at Rs 10.

November 2, 2017: Ikea announces the purchase of 10 acres of land in Gurugram (formerly Gurgaon) in the National Capital Region outside Delhi from the Haryana Urban Development Authority, and plans to build a 400,000 square-foot store with parking for 1,000 cars and a restaurant seating 1,000 people.

Ikea has spent Rs 1000 crore on their single outlet in Hyderabad. "We really put a lot of effort into listening and understanding".

The store was opened amidst cheerful Ikea management and staff with the ribbon cutting by a customer.

"We are committed to have 50% women managers and co-workers in our organisation at all levels", claims IKEA.

December 6, 2017: Ikea announces plan to hire more than 14,600 people in India by 2025 and says half of them must be women.

At the Hyderabad store, it now has 8 female forklift drivers and has recruited around 100 girls from the DISHA pilot project. -2647672At IKEA, you'll find our range of well designed, affordable home furnishing solutions - all waiting to be tried out. This will be followed by Bengaluru and Gurugram in the following years.

By 2025 the company is looking at more than 25 touchpoints across various cities including new ones like Ahmedabad, Surat, Pune, Chennai and Kolkata, Antoni said.

IKEA has also acquired land sites in the states of Karnataka and Delhi/NCR and continues to look for more in other major cities.

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