Apple unveils its priciest iPhone, new smartwatch

Woman holding iPhone Xs with AR

Apple launches the iPhone XS and iPhone XS Max

Now if you're wondering what the battery life is like then the iPhone XS reportedly has 30mins longer than the iPhone X while the iPhone XS Max has an hour and a half more battery life. The thicker, less flexible LCD display panel results in slightly larger bezels all around the XR than on the OLED iPhones.

Because of its bigger display size, the pixel density is lower at 326ppi which is on par with the regular iPhone 8.

But man-this looks a lot like an iPhone X display. Here are 5 reasons why you should opt for the largest and most expensive iPhone in history.

The iPhone XR has debuted with a 6.1in screen and a brand new all-screen liquid retina display ("the most colour accurate in the industry") along with an all-new advanced single camera system.

Apple has bolstered the batteries loaded into each phone too.

The iPhone Xr is also splash and water resistant, with a rating of IP67, and will also come in six new finishes: white, black, blue, yellow, coral and the exclusive (PRODUCT) RED edition, which helps raise awareness and inspire action to fight HIV/AIDS. Instead of using stainless steel like the iPhone X and XS, the XR uses 7000 series aluminium for its metal frame. Like those, the phone doesn't have a home button; rather, you simply tap to wake it and swipe up to return to the home screen.




The iPhone XR starts at $749 Dollars, which we anticipate translating as £749 and will be available to order from 19 October.

The main camera is getting an upgrade with a 12-megapixel wide-angle and 12-megapixel telephoto on the back. There's also Qi wireless charging and it also supports 50% fast charge in 30 minutes provided you have the right accessories. And yes, the notch and FaceID remain omnipresent in the new iPhone devices, including the iPhone XS Max.

The XR supports Apple's unique dual-SIM solution, which uses one physical and one embedded SIM. (I couldn't test it because it wasn't activated on the phones in the demo room.) In general, our carriers have banned dual-SIM phones in the past; the most successful so far have been OnePlus phones, which haven't been sold through carriers. This year, we're getting three new iPhones. The difference between the XR and the XS comes primarily in the screen, camera, and modem.

Customers will be able to pre-order the new iPhone series from Friday, 14 September, and purchase in stores from 21 September.

Using the direct price conversion, the iPhone XR pricing is quite similar to the iPhone 8 at the time of launch.

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