We've got three new devices, and they are called, the iPhone Xs, iPhone Xs Max, and iPhone Xr. But it also killed six models in the process, retiring the aging iPhone SE, iPhone 6 and 6 Plus, iPhone 6s and 6s Plus, and the iPhone X. While Apple won't sell these particular phones in store, it doesn't mean they're just going to disappear.
"iPhone Xs is not one, but two new iPhone models, and iPhone Xs Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day".
Apple unveiled the XS, with a 5.8-inch (14.7-cm) screen, starting at $999, and the larger XS Max, with a 6.5-inch (16.5-cm) screen, starting at $1,099 and a low-priced 6.1-inch iPhone Xr made of aluminum, with an edge-to-edge liquid retina display, starting at $749.
Similar to iPhone X and iPhone Xs in appearance, Xs Max features the trademark notch and edge to edge display.
With edge-to-edge displays, improved water resistance, and a camera that can 'carry out a trillion operations on every photo, ' Apple's latest iPhone line-up may be its most impressive yet.
They now come with the all new A-12 Bionic chip, a neural engine with machine learning, expanding the way users experience photos, gaming and more.
The camera has been improved as well.
You're still getting two 12MP sensors on the back, however the pixel size has now been increased to 1.4um on the wide-angle camera. For example, users can try out the new depth-of-field control image editing feature, which lets you bring the background of any given image in and out of focus after it's already been taken.
Video recording now supports stereo audio - finally! - and wider dynamic range.
With two phone models starting at US$999 or higher in the United States, Apple appears to be taking advantage of a strong USA economy, low unemployment, and rising household wealth.
China will get a special model that actually has two physical SIM slots. Apple says you'll get a half-hour more on the XS compared to the X and 90 minutes more for the XS Max. And of course, there's a new Gold color option. The iPhone Xs Max will start at $1099.
Apple is sticking with 64GB as the base storage, but the highest capacity is now 512GB to answer the challenge from Android flagships. The devices will start shipping on September 24th to the first list of regions, and on September 28th to the several other regions. While the iPhone XR lacks features like IP68 protection (it's IP67 rated), dual rear cameras, and an HDR display, most people won't really miss these, and the iPhone XR will be the iPhone of the masses - well, the masses than can afford to spend over Rs. 75,000 on a phone, in any case. Apple claims the Xs Max is good for an extra hour and 30 minutes versus the iPhone X. This is the release date for all iPhone, iPad, and iPod touch models capable of running the new operating system.
The phones are certainly impressive with upgrades across the board, from better cameras, more powerful 7nm A12 Bionic processor, up to 512GB storage on the XS and XS Max models, better cameras and so many more new features you can see at the specific iPhone pages linked above. The camera offers OIS and is assisted by a True Tone Quad LED flash.
"Given the better-than-expected iPhone X demand this summer we doubt Apple is inclined to go for lower price points", Hall wrote in a note to clients.
The iPhone XR is one of Apple's new iPhones for late 2018 and into 2019. There's also a new watch face which is customisable for different occasions.